{"id":4092,"date":"2024-07-23T09:00:47","date_gmt":"2024-07-23T16:00:47","guid":{"rendered":"https:\/\/tweetdelete.net\/resources\/?p=4092"},"modified":"2025-03-13T06:34:17","modified_gmt":"2025-03-13T13:34:17","slug":"boycotting-twitter","status":"publish","type":"post","link":"https:\/\/tweetdelete.net\/resources\/boycotting-twitter\/","title":{"rendered":"Boycotting Twitter: Why Are Advertisers Leaving X?"},"content":{"rendered":"\n<p>Twitter, aka X\u2019s time under the new leadership, has been anything but smooth. The social media channel is constantly in the news for what\u2019s happening on its platform or within the company. In 2023, advertisers boycotting Twitter was in the headlines of every media outlet.<\/p>\n\n\n\n<p>Why were companies apprehensive about running advertisements on X? Did brands stop marketing on this social media platform?<\/p>\n\n\n\n<p>Keep reading this article to discover what\u2019s happening between Twitter and its advertisers!<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"424\" src=\"https:\/\/tweetdelete.net\/resources\/wp-content\/uploads\/2024\/07\/1-11.jpg\" alt=\"A large group of people walk on a road and protest.\" class=\"wp-image-4093\" srcset=\"https:\/\/tweetdelete.net\/resources\/wp-content\/uploads\/2024\/07\/1-11.jpg 640w, https:\/\/tweetdelete.net\/resources\/wp-content\/uploads\/2024\/07\/1-11-300x199.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dd75a0ac55c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dd75a0ac55c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/tweetdelete.net\/resources\/boycotting-twitter\/#Advertisers_Leaving_X_List_4_Reasons_Behind_the_Twitter_Advertising_Boycott\" >Advertisers Leaving X List: 4 Reasons Behind the Twitter Advertising Boycott<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/tweetdelete.net\/resources\/boycotting-twitter\/#List_of_Companies_Boycotting_X_Brands_Who_Are_Stopping_Their_Twitter_Ads\" >List of Companies Boycotting X: Brands Who Are Stopping Their Twitter Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/tweetdelete.net\/resources\/boycotting-twitter\/#Who_Still_Advertises_on_Twitter_Brands_Active_on_X\" >Who Still Advertises on Twitter: Brands Active on X<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/tweetdelete.net\/resources\/boycotting-twitter\/#How_To_Boycott_on_Twitter_3_Ways_To_Take_a_Stance_Against_X\" >How To Boycott on Twitter: 3 Ways To Take a Stance Against X<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/tweetdelete.net\/resources\/boycotting-twitter\/#FAQ_on_Why_Are_Companies_Boycotting_X\" >FAQ on Why Are Companies Boycotting X<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/tweetdelete.net\/resources\/boycotting-twitter\/#Boycotting_Twitter_Profile_TweetDelete_Can_Stop_Your_Audience_From_Doing_This\" >Boycotting Twitter Profile: TweetDelete Can Stop Your Audience From Doing This<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advertisers_Leaving_X_List_4_Reasons_Behind_the_Twitter_Advertising_Boycott\"><\/span>Advertisers Leaving X List: 4 Reasons Behind the Twitter Advertising Boycott<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you\u2019re out of the loop, you\u2019ll want to know about the advertisers leaving X list. However, before jumping into this topic, let\u2019s understand what drove them to make this decision. Here are four reasons highlighting why brands are concerned about running their ads on this platform:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Rise in <\/strong><strong>hate speech<\/strong>: One reason companies are cautious on Twitter is the increase in hate speech on the platform. The Anti-Defamation League and Center for Countering Digital Hate published reports documenting the rise of hate speech on X. Elon Musk\u2019s stance on free speech was one factor contributing to this surge.<\/li>\n\n\n\n<li><strong>Lack of content moderation<\/strong>: After the billionaire owner acquired Twitter for $44 billion, he explored several options to reduce costs. One such move was firing 80% of the social media giant\u2019s workforce, including those on Twitter\u2019s content moderation team. As a result, content such as antisemitic posts that usually wouldn\u2019t make it past the platform\u2019s filter started seeing daylight.&nbsp;<\/li>\n\n\n\n<li><strong>Ads from brands appearing next to <\/strong><strong>hate speech<\/strong>: Media Matters, an American watchdog for journalism, published a report about the placement of ads on Twitter in 2023. They discovered ads from brands like Apple, Amazon, IBM, NBCUniversal, and Oracle next to hate speech. As a result, several companies paused their marketing campaigns.<\/li>\n\n\n\n<li><strong>Musk\u2019s reply supporting an antisemitic tweet<\/strong>: The last reason for advertisers suspending their ads on X was Musk\u2019s reply to an antisemitic tweet. The post claimed Jews promote hatred against white people even though they oppose similar views against themselves. Elon supported this claim by stating it was the actual truth. This reply sparked outrage, resulting in a response from the White House.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>Due to the above reasons, several companies stopped <a href=\"https:\/\/tweetdelete.net\/resources\/twitter-advertising\/\">advertising on Twitter<\/a> to protect their reputation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"List_of_Companies_Boycotting_X_Brands_Who_Are_Stopping_Their_Twitter_Ads\"><\/span>List of Companies Boycotting X: Brands Who Are Stopping Their Twitter Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here\u2019s a list of companies boycotting X:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>11:11 Media<\/li>\n\n\n\n<li>Apple<\/li>\n\n\n\n<li>Chipotle<\/li>\n\n\n\n<li>Comcast<\/li>\n\n\n\n<li>Eli Lilly<\/li>\n\n\n\n<li>Discovery<\/li>\n\n\n\n<li>Disney<\/li>\n\n\n\n<li>General Mills<\/li>\n\n\n\n<li>General Motors<\/li>\n\n\n\n<li>IBM<\/li>\n\n\n\n<li>Lionsgate<\/li>\n\n\n\n<li>NBCUniversal<\/li>\n\n\n\n<li>Paramount<\/li>\n\n\n\n<li>Pfizer<\/li>\n\n\n\n<li>Sony<\/li>\n\n\n\n<li>Walmart<\/li>\n\n\n\n<li>Warner Bros<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Interpublic Group, which has clients like Coca-Cola and Unilever, recommended pausing ads on this platform. Havas Media, which handles brands like IBM, Heinz, and Huawei, offered the same advice to its clients. GroupM\u2019s subsidiaries, which have deals with Dove and Skyy Vodka, suggested temporarily halting marketing campaigns on Twitter.<\/p>\n\n\n\n<p>This was a huge financial blow to this platform, as the majority of its revenue comes from advertising. In 2022, advertising contributed around 90% of Twitter\u2019s revenue, which was approximately $4 billion.<\/p>\n\n\n\n<p>A year after the takeover, this figure dropped to $2.5 billion. The platform generated over $600 million every quarter through this revenue stream.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"425\" src=\"https:\/\/tweetdelete.net\/resources\/wp-content\/uploads\/2024\/07\/2-8.jpg\" alt=\"A close-up of the black Apple logo on a light gray background.\" class=\"wp-image-4094\" srcset=\"https:\/\/tweetdelete.net\/resources\/wp-content\/uploads\/2024\/07\/2-8.jpg 640w, https:\/\/tweetdelete.net\/resources\/wp-content\/uploads\/2024\/07\/2-8-300x199.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_Still_Advertises_on_Twitter_Brands_Active_on_X\"><\/span>Who Still Advertises on Twitter: Brands Active on X<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Who still advertises on Twitter despite several brands moving away from this platform? Here\u2019s a list of companies who use X for their marketing campaigns:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Economist<\/li>\n\n\n\n<li>Office Depot<\/li>\n\n\n\n<li>NFL<\/li>\n\n\n\n<li>The New York Times<\/li>\n\n\n\n<li>State Farm<\/li>\n\n\n\n<li>USAA Insurance<\/li>\n\n\n\n<li>The Washington Post<\/li>\n\n\n\n<li>Formula 1<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Despite the Anti-Defamation League\u2019s (ADL) online spat with Musk, they said they will continue advertising on X.<\/p>\n\n\n\n<p>Twitter is also focusing on getting more advertisers onboard with various offers. For example, as of July 2024, the platform is giving brands that join its Verified Organizations program Ads Credit. The amount ranges from $250 &#8211; $1000 per month, depending on whether they purchase the Basic or Full Access plans.<\/p>\n\n\n\n<p>He attended the 2024 Cannes Lions International Festival of Creativity to speak about X and its advertisers. The billionaire owner asked brands to try marketing on Twitter because of the platform\u2019s ad-targeting features and influential users.<\/p>\n\n\n\n<p>Several smaller brands are also testing X for advertising, as this platform has fewer big players.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Boycott_on_Twitter_3_Ways_To_Take_a_Stance_Against_X\"><\/span>How To Boycott on Twitter: 3 Ways To Take a Stance Against X<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Do you also notice an increase in offensive content on X? Don\u2019t like Musk\u2019s posts or his opinions on this platform? In this case, you\u2019ll want to know how to boycott on Twitter. The section below explains what you can do:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The easiest way to boycott X is to deactivate your Twitter account. By doing this, the platform hides your posts and your profile. However, if you don\u2019t want to lose your account and your tweets, you should sign in within 30 days. Otherwise, the social media channel will permanently delete your profile.<\/li>\n\n\n\n<li>The second option is encouraging your followers and other users to try<a href=\"https:\/\/tweetdelete.net\/resources\/twitter-app-alternative-platforms-that-look-and-feel-like-x\/\"> alternative Twitter apps<\/a>. Bluesky, Mastodon, and Threads offer features similar to X. You can share links and ask people to follow you on these networks.<\/li>\n\n\n\n<li>The final solution is to post on all your social media profiles and use specific hashtags. For example, you can include #boycottTwitter every time you post. This can bring attention to ongoing problems with X\u2019s content moderation and broader issues.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"960\" src=\"https:\/\/tweetdelete.net\/resources\/wp-content\/uploads\/2024\/07\/3-9.jpg\" alt=\"A group of protestors with masks hold their hands with clenched fists.\" class=\"wp-image-4095\" srcset=\"https:\/\/tweetdelete.net\/resources\/wp-content\/uploads\/2024\/07\/3-9.jpg 640w, https:\/\/tweetdelete.net\/resources\/wp-content\/uploads\/2024\/07\/3-9-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQ_on_Why_Are_Companies_Boycotting_X\"><\/span>FAQ on Why Are Companies Boycotting X<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Below are FAQ Twitter users frequently ask about why are companies boycotting X.<\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1721338906160\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Is Twitter losing money?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes, Twitter is losing money because of the advertiser boycott. Advertising revenue accounts for more than three-fourths of the platform\u2019s annual earnings.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1721338915068\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Why is Musk fighting Disney?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Musk is fighting Disney over the company\u2019s move to stop running advertisements on Twitter. This was due to a report from Media Matters showing ads from brands on posts that promote hate speech.<\/p>\n<p>Also, when Musk supported an antisemitic post, Disney decided it didn\u2019t want to be an advertiser on this platform.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1721338932841\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Can Twitter survive without advertisers?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes, Twitter can survive without advertisers, but this isn\u2019t easy by any stretch of the imagination. It created a new revenue stream by offering <a href=\"https:\/\/tweetdelete.net\/resources\/x-premium-how-to-unlock-a-new-experience-on-twitter\/\">X Premium<\/a>, the platform\u2019s subscription service.<\/p>\n<p>X is also trying to compete with Twitch by offering similar live-streaming services. Also, the platform wants to provide financial services, which explains its move to acquire money-transmitter licenses throughout the U.S.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Boycotting_Twitter_Profile_TweetDelete_Can_Stop_Your_Audience_From_Doing_This\"><\/span>Boycotting Twitter Profile: TweetDelete Can Stop Your Audience From Doing This<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This article covers companies boycotting Twitter and also explains the reasons for brands taking this decision.<\/p>\n\n\n\n<p>If you post the wrong content, your audience can also boycott you. You must review and delete your older tweets regularly. TweetDelete makes this easy, as it comes with several powerful features.<\/p>\n\n\n\n<p>Our custom filter can uncover anything in your profile. With the <a href=\"https:\/\/tweetdelete.net\/delete-multiple-tweets\/\">mass-delete tweets<\/a> utility, you can erase hundreds of posts.<\/p>\n\n\n\n<p>You can run the auto-delete tweets task, which removes specific tweets using the provided information.<\/p>\n\n\n\n<p>Become a<a href=\"https:\/\/tweetdelete.net\/\"> TweetDelete subscriber today<\/a> so that your older posts don\u2019t become the reason for users boycotting your Twitter account!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter, aka X\u2019s time under the new leadership, has been anything but smooth. The social media channel is constantly in the news for what\u2019s happening on its platform or within the company. In 2023, advertisers boycotting Twitter was in the headlines of every media outlet. Why were companies apprehensive about running advertisements on X? Did &#8230; <a title=\"Boycotting Twitter: Why Are Advertisers Leaving X?\" class=\"read-more\" href=\"https:\/\/tweetdelete.net\/resources\/boycotting-twitter\/\" aria-label=\"Read more about Boycotting Twitter: Why Are Advertisers Leaving X?\">Read more<\/a><\/p>\n","protected":false},"author":8,"featured_media":4093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[1],"tags":[],"coauthors":[14],"class_list":["post-4092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-category_1"],"_links":{"self":[{"href":"https:\/\/tweetdelete.net\/resources\/wp-json\/wp\/v2\/posts\/4092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tweetdelete.net\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tweetdelete.net\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tweetdelete.net\/resources\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/tweetdelete.net\/resources\/wp-json\/wp\/v2\/comments?post=4092"}],"version-history":[{"count":3,"href":"https:\/\/tweetdelete.net\/resources\/wp-json\/wp\/v2\/posts\/4092\/revisions"}],"predecessor-version":[{"id":4997,"href":"https:\/\/tweetdelete.net\/resources\/wp-json\/wp\/v2\/posts\/4092\/revisions\/4997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tweetdelete.net\/resources\/wp-json\/wp\/v2\/media\/4093"}],"wp:attachment":[{"href":"https:\/\/tweetdelete.net\/resources\/wp-json\/wp\/v2\/media?parent=4092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tweetdelete.net\/resources\/wp-json\/wp\/v2\/categories?post=4092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tweetdelete.net\/resources\/wp-json\/wp\/v2\/tags?post=4092"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/tweetdelete.net\/resources\/wp-json\/wp\/v2\/coauthors?post=4092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}