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Twitter Ad Examples: Optimize and Run Your First Campaign

A crowded street with multiple colorful advertisements on every building.

Getting your first ad on Twitter, aka X, up and running can feel overwhelming. Loads of customization options can influence how your messaging looks and who sees your advertisements on the platform. Additionally, you must consider what you should and shouldn’t include in your ad’s copy. This Twitter ad examples guide answers all your questions … Read more

Twitter Company Account: Set Up a Business Profile Quickly

A close-up of Twitter’s official account on a black iPhone.

Having a Twitter company account has become a necessity. It becomes a point of contact for your customers, as they can reach out to you quickly. You can share updates about what’s happening, promote your products and services, and flaunt your expertise in your domain.  Moreover, it helps establish your online presence, connect with a … Read more

Twitter Analyzer: An Indispensable Tool for Growth on X

A person holds a sheet of paper and points to a yellow graph with a yellow-colored pencil.

A Twitter analyzer is a fundamental tool that can transform your profile on this social media platform. It can help improve your engagement metrics, attract new followers, and increase your reach. Today’s explainer teaches you how to use this tool and understand the data it provides. You’ll learn to use the available information to make … Read more

How To Tag Someone on X: A Guide To Start Conversations

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Twitter, aka X, often introduces new features based on how people use the social media platform. Tags, or mentions, is one such utility that Twitter introduced in 2009 after observing people including usernames in their tweets. Today’s guide on how to tag someone on X explains how to use this feature. You’ll learn to get … Read more

Twitter Consumer Key: What Is It and How Do You Get It?

Two women stand next to a whiteboard and talk about APIs.

You need to access Twitter’s application protocol interface (API) to build apps or services that interact with the platform. This starts with obtaining the Twitter consumer key, which is essential to your app’s functionality. Go through the following sections to learn what a consumer key is and how to access it on Twitter! An Explainer … Read more

Twitter Ad Size: The Ultimate Marketing Cheat Sheet

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Knowing the correct Twitter ad size ensures your promotional messages appear properly on your target audience’s devices. These specifications also ensure your marketing campaigns don’t face any technical issues. You’ll be able to effectively share your brand message in your advertisements and get people’s attention. These are the reasons why it’s vital to stay up-to-date … Read more

Engagement Ratios on Twitter: The Key To Grow Your Presence

A gray MacBook with multiple graphs on its display sits on a white desk.

Various key performance indicators (KPIs) tell you where your Twitter, now X, profile is heading. It can show whether you’re stagnating, declining, or continuing to grow on this social media platform. This is one of the many reasons you should monitor engagement ratios on Twitter. This metric is more than just a number. It helps … Read more