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Twitter Ad Revenue Calculator: Find Out How Much You Earn

Arnel Bagyaratnam

Oct 24, 2024 5 mins read
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Twitter, now X, launched its Creator Ads Revenue Sharing program in July 2023. The platform pays content creators a portion of their revenue from the ads in the reply section. Are you looking for a Twitter ad revenue calculator to know how much money you’ll rake in from this program?

Today’s article explains how the platform calculates your earnings for your professional Twitter account. It also shows what you must do to get regular payments from this social media channel.

Keep reading to learn more about these topics.

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How Is Twitter Ad Revenue Calculated? A Breakdown of the Payment Program

How is Twitter ad revenue calculated? The platform uses impressions to determine how much to pay you. Impressions indicate how many times users view your tweet organically. As of June 2024, your posts, over three months, should generate at least 5 million impressions.

X shows ads in your posts’ comments and pays you depending on the impressions these promotional posts receive.

Here are a few things you need to know about the payment calculations:

  • X only counts the organic impressions the ads receive from verified users. In other words, the people viewing the promotional content must have a blue tick. It doesn’t consider impressions from non-verified users.
  • The Twitter ad spend, i.e., the money brands spend on advertising, influences your earnings. If the ad spend is low, it reduces how much you receive from this program.
  • Only brand-friendly content will have ads in the comments section.
  • The more comments your posts receive, the more ads the platform shows in the replies section.

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How Do You Get Paid on Twitter Ad Revenue Sharing Program? Follow This Guide

How do you get paid on Twitter after joining the ad revenue sharing program? The guide below explains how to set up payments on X:

  1. Sign in to your X account on a desktop browser.
  2. Left-click Premium on the quick navigation panel.
  3. Select the Monetization option under Quick Access.
  4. Click on the Set Up Payment Details button.
  5. A popup appears, explaining what you need to do. Click the Connect Stripe Account button.
  6. Enter the email ID connected with your Stripe account and click Continue.
  7. Enter your Stripe account password and left-click the Login button.
  8. You’ll need to connect your mobile number with Stripe. The payment platform sends a verification code, which you must enter on the site. Skip this step if you already completed this process.
  9. Enter the location and type of business. If you completed this step, you may not see it again.
  10. Type your personal details, i.e., legal name, date of birth, and home address. Left-click the Continue button.
  11. You also have to enter your tax-related information.
  12. Enter your bank account information to add it to Stripe.
  13. Review the information and select Agree and Submit.

The platform will redirect you to the X settings page if there are no issues. You can confirm the connection between Stripe and X by checking the registered email ID. Twitter only releases the payment after you earn $10.

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FAQ: Twitter Ad Revenue Calculator FAQ

The section below covers common questions people have about ad revenue sharing on X:

Can anyone join X’s Ad Revenue Sharing program?

The Ad Revenue Sharing program is available to all regions worldwide. You need to meet the following requirements to be eligible:

You verified your identity with X.
Your account has a minimum of 500 followers.
Your posts in the last three months received 5 million organic impressions
You have an active X Premium or Premium+ subscription.

Why do you need to meet the $10 threshold to receive payments from Twitter?

Twitter has a $10 threshold to cover the costs of transferring the generated revenue to your account.

Why is your payment from the Ad Revenue Sharing program lower than expected?

Your payment from the Ad Revenue Sharing program may be lower due to the following reasons:

People viewing the ads in the comment section don’t have the blue tick.
The users who see the promotional content come from different countries.
The platform didn’t show many ads, as there weren’t enough comments in the reply section.
Some of your content doesn’t meet the platform’s brand safety guidelines.

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TweetDelete Helps Remove Posts That Can Reduce Your Earnings

This Twitter ads revenue calculator article should clarify any questions you have on this topic. Post high-quality content on these social media platforms regularly to earn from this platform.

As highlighted earlier, your posts determine how much revenue you generate from this program. People may not view your content if you tweet anything controversial or insensitive.

Also, if posts break X’s Creator Monetization Standards, X can temporarily prevent you from accessing this service. It may also remove you from this program permanently.

You need to delete such posts quickly. However, this isn’t easy with X’s default delete feature. Thankfully, with TweetDelete, it has become a one-click process for removing unlimited posts.

You can use the mass-delete tweets feature for this process. The other option is to use the auto-delete task, which runs in the background.

Set it up by providing the keywords, date ranges, phrases, and hashtags in the posts to delete. TweetDelete will look for tweets that match your criteria and remove them periodically.

Thanks to the custom filter, it’s easy to find anything in your profile, regardless of when you posted them.

With this Twitter ad revenue calculator guide, you shouldn’t have any payment problems.

Use TweetDelete today so your mistakes on X don’t reduce how much you earn from the platform!

Arnel Bagyaratnam

Arnel Bagyaratnam is an SEO writer for TweetDelete who is avidly interested in covering tech. Previously, he was a digital strategist for Holystoked, helping the company switch from an offline model to a hybrid store with a strong online presence. He also worked as a copywriter and SEO consultant for VERB Studio. An industrial engineering & management graduate, he spends his free time breaking and digging for music to dance to.

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