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How Much Is Twitter Blue? An Up-to-Date Pricing Guide

Arnel Bagyaratnam

Aug 13, 2024 7 mins read
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Twitter Blue, now X Premium, is a subscription service from Twitter, aka X, that transforms your experience on this platform. The social media giant relaunched this service under Elon Musk’s leadership in December 2022. You want to try this subscription, as it offers access to several features. Due to this reason, you’d like to know — how much is Twitter Blue?

Does the platform have a different plan if you have a brand account? Moreover, is it worth becoming a subscriber? Today’s article explores these topics to give definitive answers and help you make the right decision.

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How Much Is Twitter Blue a Month?

Twitter Blue is $8 a month, provided you subscribe to this service on the web version in the U.S. If you want to be a subscriber for a year, the cost is $84 annually.

On October 27, 2023, the social media giant introduced two more tiers:

  • Basic package for $3 monthly
  • Premium+ for $16 a month.

The major difference among these services is the features you get.

The cost of becoming a Twitter Blue, aka X Premium subscriber, varies depending on the platform and your region. For example, to join this service on your iOS or Android device, here’s how much you need to pay:

  • Basic: $4 monthly
  • Premium: $11 monthly
  • Premium+: $22 monthly

Why is the pricing higher on Android and iOS than what X charges on a desktop browser? The App Store and Play Store charge a 30% commission for in-app transactions and purchases.

How Much Is the Blue Check Mark on Twitter?

The blue checkmark on Twitter comes for free with your Twitter Blue subscription when you join X Premium or Premium+. This feature isn’t available to X Basic subscribers.

You need to wait until the platform checks if you meet the following eligibility requirements:

  • Your profile page has all the information, including your profile picture and display name.
  • You were active on this social network for 30 days before joining the subscription service.
  • You shared your phone number, and Twitter verified this information by sending an authentication code.
  • There are no recent changes to your username, display name, or profile photo.
  • You didn’t try to deceive or mislead other users on this platform.
  • There’s no evidence of platform manipulation and spam activities on your profile.

The platform gives you the blue checkmark when you pass the eligibility check.

However, you should avoid changing your username, display name, and profile photo until necessary. If you change these aspects of your account, the platform removes the blue tick.

You’ll need to wait until the platform verifies that you’re still the same individual. During this process, you won’t be able to make additional changes.

A 3D render of Twitter’s blue checkmark against a black background.

How Much Is Twitter Blue for Business?

Twitter Blue for business starts at $200 monthly for the Basic plan. If you want the Full Access plan, the monthly cost is $1,000. The platform calls this subscription plan Verified Organizations. If you join the Basic tier, you get the following services:

  • A gold checkmark on your brand account to let people know you’re a business.
  • You can resolve various issues with your account quickly with priority support.
  • Your account gets X Premium+, the platform’s highest subscription service tier.
  • X Hiring becomes available and allows you to find candidates for various positions from the platform.
  • You receive $200 as monthly advertising credit or $2,500 yearly credit if you opt for annual pricing.

When you subscribe to the Full Access package, you get everything in the Basic plan with the following features:

  • The platform increases the reach of your organic posts, ensuring more users see your content.
  • You can add affiliates, letting everyone on the platform know who works for your brand.
  • The platform offers $1,000 monthly or $12,000 annual credit to run advertisements.

In addition to these features, you also get these utilities:

  • The social network changes the avatar for your profile picture to a square. This makes it easier to identify if the account belongs to a business.
  • The platform monitors accounts for impersonation and flags them if it notices anything unusual. You can also raise these issues with your priority support to ensure Twitter acts swiftly against impersonators.
  • There is an increase in your post, direct message (DM), and multimedia upload limits. This ensures you don’t face any restrictions on the platform.
  • You can manage your account and your affiliates via the Verified Organization portal. Accounts that accept your affiliate request will also get instant verification.

Is Twitter Blue Worth It? 3 Reasons To Become a Premium User

Is Twitter Blue worth it? It is worth being a subscriber for the following reasons.

1. You Are Looking To Monetize Your Content

You need to become a Twitter premium subscriber to generate revenue from your content. X Premium or Premium+ is one of the requirements to become eligible for the Ads Revenue Sharing program.

After Twitter accepts your application, it pays for the impressions the ads receive in your comments section.

Similarly, you can offer your followers a subscription service and create exclusive content for them. Also, you need X Premium to verify your account and use X Ads to increase your reach.

2. You Post Video Content on Twitter Regularly

X Premium is worth the money if you regularly create and post video content. For starters, the platform lets you upload longer videos. For 720p, the maximum length of your videos should be under four hours. Keeping the multimedia under two hours is ideal for higher resolution content, i.e., 1080p.

The maximum file size is 8 GB, so you don’t have to compromise on audio and video quality.

Additionally, if you join the Premium or Premium+ tier, you get access to Twitter Media Studio. This dashboard is handy for managing all your multimedia content in a single place.

3. You Find the Platform’s Tweet Features Limiting as a Free User

As a regular Twitter user, the platform only allows you to post tweets no longer than 280 characters. This can be limiting, as it’s hard to express yourself freely. By becoming a subscriber, your posts can contain up to 25,000 characters. This ensures you don’t have to cut your content short to stay within the network’s limits.

On top of that, you also get additional features to improve your tweeting experience:

  • The Edit feature allows you to change your posts up to an hour after publishing them. This is handy for making minor corrections, tagging additional users, and changing the order of the uploaded multimedia.
  • With the Undo feature, you have a small window to detect mistakes and unpublish the tweet. This utility gives you time to correct errors before the post becomes visible.

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Become Eligible for Twitter Blue With TweetDelete

Now that you know how much is Twitter Premium, you can decide if you should become a subscriber. A subscription is essential if you’re serious about becoming a creator on X.

The social media giant reviews accounts before it hands out the blue checkmarks.

If you lose access to your profile to bad actors, they’ll post tons of spam tweets on your behalf. As a result, you won’t be eligible for X Premium, even though you weren’t responsible for the spam-like posts.

Similarly, you must ensure your tweets don’t break the platform’s rules before joining the subscription service. This is also the case after you become a subscriber.

How do you know what’s on your profile, especially if there are hundreds or thousands of posts? With TweetDelete, you can easily scan your account and find specific tweets with the custom filter. It lets you delete as many posts as necessary with its bulk-delete tweets utility.

The auto-delete task makes it easier to keep your account clean and professional. You can run it periodically to erase certain tweets according to the phrases and hashtags they contain.

There’s also a date range filter to clear tweets from a specific period. This guide answers all your doubts regarding how much is Twitter Blue.

Subscribe to TweetDelete today to access additional features to manage your account and reputation!

Arnel Bagyaratnam

Arnel Bagyaratnam is an SEO writer for TweetDelete who is avidly interested in covering tech. Previously, he was a digital strategist for Holystoked, helping the company switch from an offline model to a hybrid store with a strong online presence. He also worked as a copywriter and SEO consultant for VERB Studio. An industrial engineering & management graduate, he spends his free time breaking and digging for music to dance to.

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