How To Monetize X: Your Guide To Generating Passive Income

X is no longer only a social network where people share updates and personal opinions. It is also a platform where you can earn money from what you do. It can help you generate a sizable passive income, provided you know how to monetize X properly.

It can seem scary when you have to take the first step as you have so many questions. This comprehensive guide lets you know how to start earning money and scale your income from X. Read on to learn everything you need to know!

Can You Make Money off Twitter?

Yes, you can make money off X via the ads revenue sharing program, creator subscriptions, and tips. You can also use other techniques like sharing affiliate links and posting sponsored content.

There were ways to generate passive income before Elon Musk bought the platform. For starters, you can offer a Super Follows program to your followers. Another option was enabling the tip jar, allowing your audience to send you money directly. 

After the buyout, Elon Musk introduced X’s ad-revenue sharing program. This program allows you to generate income via organic views on advertisements. He also rebranded Super Follows to Subscriptions.

Twitter Monetization Requirements: Becoming Eligible To Make Money on X

You need to know the X monetization requirements to earn passive income on the platform. Here’s a list of what this social media giant expects from your profile as part of its creator monetization standards:

• You are at least 18 years old.
• There aren’t any missing details on your profile page. You need to ensure there is a profile photo, header picture, bio, and your name on the account.
• X verified the email address you shared with the platform.
• Your account shouldn’t have a state-affiliated media label from X.
• You have a verified Stripe account, as X uses this service to process payments.
• You use two-factor authentication to protect your X account.
• X’s revenue-generating features are available in your region.
• Your account is active for at least three months when you apply for the platform’s monetization program.

These are just the standard eligibility requirements. The sections below highlight the conditions you must meet for X’s revenue-generating services.

1. Ads Revenue Sharing

Ads Revenue Sharing enables you to earn money from the ads X displays in the comments section on your posts. The payout depends on how many organic views you can generate through your content.

Before you apply for X’s Ads Revenue Sharing program, make sure you meet these requirements:

• A minimum of 500 active users are a part of your follower count.
• During a three-month period, all your posts on the platform generate no less than 5 million organic impressions.
• You have an active X Premium subscription.

2. Subscriptions, Formerly Super Follows

Subscriptions, formerly Super Follows, enable you to charge your followers a monthly fee in exchange for exclusive content. If you want to earn money from your ardent followers, you need to ensure your account meets the following requirements:

• In the last 30 days, you published multiple posts from your account.
• There are a minimum of 500 active users who are following your profile.
• You have an X Premium subscription.
• There is no record of your account constantly breaking the platform’s monetization standards and user agreement terms and conditions.
• X verified the email address you used to create your profile.
• The date of birth you provided indicates you’re 18 years or older.
• Your profile isn’t trying to deceive people or use the identity of someone other than yourself.
• Two-factor authentication is active on your account.

3. Tips

Enabling tips on your X profile allows people who love your work to send monetary rewards for your content. They can use third-party payment services to transfer money to you directly. Go through the following requirements to find out if you’re eligible to enable tipping on your profile:

• Your date of birth shows you’re 18 years or older.
• Your profile and content follow the platform’s user agreement and financial scam policies.

4. Amplify Publisher Program

The Amplify Publisher Program enables you to include advertisements in your videos. X will check for the following requirements before allowing you to use this service:

• Your account actively publishes original, high-quality video content on this social media platform.
• Your profile complies with X’s policies and spam rules.
• The content of your videos meets X’s Safe For Ads guidelines.
• You have an X Premium subscription, and the platform verified your profile.
• You’re living in a region where X offers its Amplify Publisher Program to creators.

How To Monetize Twitter Videos: 2 Revenue-Generating Programs

How do you monetize X videos to justify your effort and time in creating premium visual content? As of February 2024, two ways to generate revenue from your videos on X exist.

1. Amplify Pre-Roll

When you’re a part of X’s Amplify Pre-Roll, the platform will start running mini-advertisements before your video starts playing. You have to choose relevant tags for your videos, which the platform uses to categorize your content.

It then assigns relevant brands to your videos and runs their short advertisements. The platform has over 200 brands and organizations ready to work with content creators.

As of March 2024, this program is only available to 22 countries. The social media giant may extend the availability of this service to other regions.

Here’s how to monetize on X via the Amplify Pre-Roll program:

1. Go to your X Ads dashboard. If you can’t locate it, enter the following link in your dashboard — ads.x.com.
2. Left-click Creatives from the top navigation bar and select Media from the dropdown menu.
3. Decide which video you want to monetize.
4. Open its settings tab and left-click the button with the following text — Monetize This Video.
5. Left-click the text field under How Would you Describe This Video? You’ll see a dropdown menu on your screen.
6. Choose a category your video falls under.
7. Use Exclude Tags to prevent specific types of advertisement categories from appearing before your video.
8. In the Exclude Advertiser tab, enter the usernames of the brands you don’t want to feature before your video.

2. Amplify Sponsorships

The second way to monetize your videos on X is to participate in the platform’s Amplify Sponsorships program. You can choose a single advertiser, and their promotional content will appear in your video. If this program sounds appealing, here’s how to use this service to monetize your content:

1. Open your X Ads dashboard and select Creatives.
2. Left-click Media and choose which video to monetize.
3. Go to the video’s Settings page and enable Monetize This Video.
4. You must select a category in the How Would You Describe Your Video? text field.
5. The Exclude Tags allows you to disassociate your video with specific advertising categories. Fill out this section with relevant tags, if necessary.
6. Utilize the Exclude Advertiser section to control which brands can run pre-rolls before your videos.

How To Monetize X Videos?: Everything You Need To Know

There are a few things to remember about enabling video monetization on X, as highlighted below:

1. You need to hit the $100 threshold for the platform to process your payment and send it to your account.
2. It will take 60 days to receive your payout for your videos from a specific month. For example, your earnings in January will only reach your account at the end of March. The platform will send a notification about payment confirmation to your email ID.
3. Your account manager will contact you when X accepts your application for its Amplify Publisher Program. Your Media Studio dashboard will update and display the Monetization tab when this happens.
4. By default, the platform doesn’t enable the monetization feature. You need to turn it on for all your videos or specific content.
5. X only shows Estimated Earnings for Amplify Pre-Roll videos. It takes two days for this dashboard to update itself. There may be differences in the final payout and Estimated Earnings. 
6. After you post a video, you can’t change the monetization feature. Always enable this setting before publishing your content on X. If you choose the wrong program, you must remove the tweet and post a new one.

Get More Users To Join Your X Subscription With These 4 Tips

You can get steady revenue from your subscribers by implementing these how-to-get-X monetization tips:

1. Let people know why they should become subscribers: If people aren’t aware of the benefits of your subscription service, several users won’t join your program. One option is to pin a post, which is always visible on your profile. Explain everything that your subscription service has to offer. 
2. Focus on providing a unique experience: When people subscribe to you on X, you must ensure your experience is second to none. This means offering exclusive content that is valuable to users on the platform. 

For instance, you can have a live Q&A session by hosting subscriber-only X Spaces. Hold polls regularly and ask your subscribers what they want to see next or how you can improve.

3. Being consistent is essential: If you want to keep attracting a wider audience to your subscription service, you need to be consistent on X. This means posting exclusive content and engaging with your subscribers regularly.
4. Listen to your subscribers: You need to ensure your subscribers are happy with your content to ensure they continue renewing their subscriptions. When people provide feedback, take the time to listen to them. Respond positively and consider how to incorporate their suggestions to improve your content.

TweetDelete Can Ensure Your Revenue Streams from X Don’t Take a Hit

Always check whether you’re eligible for X’s monetization programs before applying. Why? Sometimes, the social media giant may allow you to join these services. When it notices you’re not eligible at a later date, the platform can pause or cancel access to its programs.

After following the above instructions on how to get monetized on X guides, focus on your posts. If you tweet something your audience doesn’t agree with, it will affect how many people will view your future posts. Similarly, the number of users who join your X Subscription will drop over time.

This can also happen if your old posts are insensitive or offensive. Eventually, users will get to know about these tweets.

TweetDelete can prevent this from happening with its bulk-delete tweets feature. Select as many posts as necessary and remove them from your profile quickly. There’s also an auto-delete utility if you don’t want to spend time looking for such tweets. 

Also, you can delete your likes from posts, as this can attract unwanted attention. 

Prevent your mistakes from affecting the results you get from this how-to monetize X guide by using TweetDelete today!