Twitter Marketing Tools: Your One Stop Shop for Success

Twitter marketing tools make improving your brand’s visibility, growing your following, and increasing your engagement metrics easier. They provide various features to help you understand what is going on with your Twitter account, now X. You also get valuable insights that you can use to get better results from your efforts.

There are several built-in and third-party marketing tools you can use. Today’s article highlights the best services for building your brand on this social media platform. Keep reading to learn more about these marketing tools and what they can do for you!

2 Free Twitter Marketing Tools To Start Growing on X

Free Twitter marketing tools are an excellent starting point, as they give you a feel for what’s possible on X. They can help establish the foundation to grow your account and its follower count. Here are two free tools for Twitter marketing that you can use for your brand.

1. Buffer

Buffer is one of the best tools for establishing yourself on this platform. It comes with a free tier, which offers the following features:

• You can add up to three X profiles
• Schedule a maximum of 10 tweets or one Twitter thread for every profile
• Access to the Buffer AI assistant for generating content ideas and posts
• Store up to 100 ideas
• Integrations with cloud storage services like OneDrive, Google, and Dropbox
• Import your work from Canva
• See a preview of your post before you publish it
• Custom thumbnails for your videos
• Use the app, which is available on Android and iOS devices

Additional features are available for free. The free plan works well for content creation and tweet scheduling.

You can try its other subscription plans once you get the hang of this third-party tool. This gives you additional features like:

• Analytics tool that gives you insights and reports
• Understand the hashtags’ impact on your reach on this platform
• Demographic information about your audience, such as age, location, and gender
• Schedule as many threads as necessary
• A hashtag manager to find and use the best phrases for your content

This all-in-one tool works best when starting on X. As you scale on the platform, upgrading to the higher tiers makes sense. You can try the different plans, which come with a 14-day trial.

2. Audiense

Audiense Connect is another powerful marketing tool that comes with a free tier. It’s excellent for analyzing your followers and learning more about them. As a free user, you can use the following features:

• Community insights that show your follower growth over a specific period
• New followers count
• Users who recently unfollowed you
• The location, gender, and languages of your followers
• People who don’t follow you back
• Inactive users, famous and influential followers
• Bio tag cloud that shows popular words in user bios
• Active users who follow you

Essentially, you get access to the basic community analytics for a single account. It also comes with a Pro plan, which provides the following features:

• Advanced community analytics.
• X or Twitter Analytics.
• The ability to export your data.
• Advanced audience manager, community search, and 3rd party Twitter accounts to analyze your competitors.

As you try different Twitter marketing strategies, you can use this tool to see if you’re attracting the right followers.

4 Best Twitter Marketing Tools To Improve Your Metrics

Here’s a list of the four best Twitter marketing tools to instantly level up your social media game.

1. Agorapulse

Agorapulse is a Twitter management tool that can improve your performance metrics. Think of it as an all-in-one dashboard where you can track your analytics and execute your content marketing strategies.

Here are some of the features you can use once you join Agorapulse:

• The bulk schedule feature lets you queue multiple posts and publish them according to your content calendar.
• Use the AI-powered assistant to speed up post-ideation and creation.
• The Canva integration allows you to edit your photos before you attach them to your tweets.
• Engage with your followers from a single dashboard. You’ll see your direct messages (DMs) and posts that mention your X account. 
• Get valuable insights from detailed reports on hashtags, impressions, follower growth, and engagement metrics.
• Track the performance of your X marketing campaigns to evaluate their effectiveness.

Agorapulse comes with the following four subscription tiers:

• Standard: $49 monthly
• Professional: $79 monthly
• Advanced: $119 monthly
• Custom: Contact Agorapulse to know about the pricing

There’s also a free tier, which gives you the following features:

• The ability to schedule 10 posts
• A social inbox for up to 100 replies and DMs
• A basic performance report
• Access to the mobile app
• The return on investment of your top-performing post on the platform

2. Hootsuite

Hootsuite is a versatile Twitter marketing tool, thanks to all the features and data it offers in a single package. Its automation services help save time and reduce workload.

The list below highlights what you can expect when using Hootsuite for your X account:

• Post any number of tweets from the Hootsuite dashboard.
• A social media content calendar to help you plan your posting schedule
• The best times to post your tweets
• An AI assistant for generating content, tweet ideas, and hashtags
• Track trends that you can use as tweet topics
• A content library of stock photos to enrich your posts with multimedia
• A unified inbox to converse with your followers
• Detailed analytics, including advanced reports and industry benchmarking to help you understand your performance
• Find out what your target audience says about you via Hootsuite’s social listening tools.
• Sentiment analysis to understand people’s emotions when they talk about specific topics or tag your brand
• Run your X or Twitter Ad campaigns without leaving the dashboard. There are also detailed reports about your campaign’s performance.

The user-friendly interface is simple, making it beginner-friendly. Hootsuite offers the following packages:

• Professional: $99 monthly
• Team: $249 monthly
• Enterprise: Contact Hootsuite for more information

3. SocialPilot

SocialPilot is another heavy hitter in the X marketing tools space. It offers a comprehensive set of features and detailed analytics. This data helps you make the right calls and ensure your X account moves in the right direction.

SocialPilot offers these utilities and more to its subscribers:

• It comes with an RSS automation tool to share your favorite blogs with your audience.
• The AI assistant is handy for crafting quality content and hashtags for your tweets.
• Schedule your X posts and publish them when your audience is online.
• Plan your posting schedule with the help of the calendar view feature.
• Add watermarks to your original images and post them with your tweets
• Content creation features like image editor, video and GIF posts, personalized call-to-actions, and more.
• The holiday calendar ensures you can create relevant content and publish it at the right time.
• Comprehensive analytics dashboard, including reports, tweet performance, and more
• An all-in-one inbox to manage all conversations with your target audiences.
• Integration with several apps such as Google Drive, Canva, Zapier, Unsplash, Slack, and Dropbox.

The following section shows all the pricing plans:

• Professional: $25.50 monthly
• Small Team: $42.50 monthly
• Agency: $85 monthly
• Agency+: $170 monthly

Like other tools, you can try various packages for free for 14 days to get a feel for SocialPilot.

4. Sendible

Sendible is quite popular for Twitter marketing because of its comprehensive feature list. This tool can optimize your X workflow, ensuring everything goes according to plan. This tool works well regardless of whether you’re handling your account or a brand’s X profile.

Sendible offers these features to its subscribers:

• Schedule posts individually or in bulk to get high engagement levels regularly.
• Find the best time to post your tweets to increase engagement and visibility.
• Post tweets with high-quality images from Canva, Flickr, or Pexels.
• Get more Twitter users to check your content by adding videos to scheduled tweets.
• Personalize your dashboard, thanks to Sendible’s white-label services.
• An AI assistant for all your content-related requirements.
• Streamlined collaboration process, making it easier to work with your team.
• Detailed analytics and reports ensure you know where you stand and what you need to do to improve.

This marketing tool for X has the following subscription plans based on your requirements:

• Creator: $29 monthly
• Traction: $89 monthly
• Scale: $199 monthly
• Advanced: $240 monthly
• Enterprise: $750 monthly

You can also contact Sendible if you want a personalized plan.

2 Twitter Marketing Tips To Get Better Results

This section covers two Twitter marketing tips to help you get better results.

1. Become an X Premium or Verified Organizations Subscriber

At this point, it’s a no-brainer to get X Premium, the platform’s subscription service. Or, if you’re handling a brand’s account, you must join the Verified Organizations program. For starters, the verification system is part of this package.

The platform has several requirements to meet to get the blue tick. This indicates you’re a subscriber, and the social platform verified your ID. For Verified Organizations, you’ll get a gold or yellow checkmark.

Also, X is moving several features to its subscription service, as highlighted below:

• X or Twitter Analytics is no longer available to non-X Premium subscribers. You can access the revamped analytics tool if you join the subscription service. It’s easier to access, and there’s loads of data about your performance. Also, as of July 2024, the platform is working to show when people engage with your tweets. This is handy for finding out when to post for maximum engagement.
• X Pro or TweetDeck is also a part of X Premium and Premium+. This tool lets you manage multiple X accounts and feeds from a single interface. It’s also a handy monitoring tool, as you can have a Twitter list of your competitors as a timeline.
• X or Twitter Ads are only available to verified users, making it vital to join the subscription service. Also, as of July 2024, the platform still offers free advertising credits to brands joining Verified Organizations. 
• Your comment gets a boost when you reply to a user’s tweet. Engaging with your followers is essential to marketing on this platform.

2. Develop a Marketing Strategy and Use the Insights From the Tools To Refine It

The X marketing tools are only as good as your social media strategy. If you don’t have one, you won’t be able to make the most of these tools. So, how do you create a Twitter marketing strategy?

It starts with analyzing your account and identifying what needs improvement. After all, when people see your content, they’ll check out your profile. If it’s incomplete or looks unprofessional, you may not see an increase in your follower count.

The next step is to understand your audience, as they’re the ones who’ll see your content. You need to know about their likes, dislikes, and pretty much everything else. The more you know about your audience, the easier it is to craft your strategy.

The last step is to choose what you want to do, i.e., your goals. This is your measuring stick and helps you understand what metrics to consider. Also, it can show you if you’re moving in the right direction.

For example, if you want more Twitter users to visit your website, you must look at link clicks. Then, you’ll have to develop strategies for getting people to click the link to your website.

You can share excerpts from your blog and ask people to visit your site to get all the information. This increases the number of potential customers that go to your site.

After a month, look at your X marketing tool to see how to improve. You learn you’re getting fewer clicks because you’re posting at the wrong time. Make changes to when you publish your content and see if that helps.

FAQ on Marketing Tools for X

The following section addresses frequently asked questions about marketing tools for X.

TweetDelete Can Help Your Twitter Marketing Stay on Track

Try out different marketing tools to see which is comfortable, making real-time tracking on X easy. Most services have free trials, so testing them out won’t be expensive.

Your marketing strategy can derail quickly because of your tweets. Sometimes, it can also be your older posts containing offensive, insensitive, controversial, or not-safe-for-work content.

TweetDelete makes it easy to remove these tweets, ensuring your posts don’t affect your marketing efforts. The auto-delete task removes specific tweets by looking for matching keywords, date ranges, and hashtags. With the bulk-delete tweets utility, all it takes are a few clicks to remove multiple tweets.

There’s also the unlike tweets feature, which allows you to remove your likes from certain posts. This helps keep your online activities private and prevents backlash, which can affect your engagement metrics.

Use TweetDelete with your Twitter marketing tools to get the best results from your efforts on this platform!