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How Much Is My Twitter Account Worth? Find Your True Value

Arnel Bagyaratnam

Jul 17, 2024 9 mins read
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Wouldn’t it be amazing to earn from your tweets on Twitter, aka X? This is possible as you can collaborate with various brands. But before you approach them, you need to know — how much is my Twitter account worth. By understanding the real value of your profile, you can get a fair deal for your time and effort.

What do brands look at when evaluating your Twitter account? Are there ways to increase your value before you contact them? Keep reading to learn everything you need to know!

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How Do Brands Calculate How Much My Twitter Account Is Worth: 3 Key Metrics

How do you know the evaluation of your Twitter profile? Usually, brands take the following three key metrics to calculate how much my Twitter account is worth.

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1. The Number of People Who Follow You and Your Follower Growth Rate

It’s no surprise that your follower count influences the value of your X account. A larger number of followers makes your profile appealing to brands. Why? Your follower count indicates how many people you can reach via your posts.

Think about it — you publish a tweet, and your followers love it. They share this post, increasing your reach to their followers. Brands value this level of reach when deciding whether to collaborate with an influencer.

Similarly, your follower growth rate is another metric that adds value to your profile. When your follower count increases with time, it indicates that your content still appeals to your audience.

On the other hand, a negative growth rate shows that people’s interest in your posts is dropping. Keeping your current followers around and bringing new people is an invaluable skill on this platform.

2. Your Engagement Metrics

Your engagement metrics let brands know the level of user interest in your content. It gives the complete picture of what to expect when a company collaborates with you. How many reposts do your tweets receive when you publish them?

What is the average number of likes per post? How many users leave replies in your tweets? Do you have conversations with people who comment on your posts?

How many average impressions do your tweets receive? How quickly do people engage with your content after you publish them?

There are so many factors that influence your engagement metrics, such as:

  • When you publish the tweet
  • The topics you cover
  • The quality of your content

Twitter’s algorithm sees people’s engagement with your content as a positive signal. As a result, it shows your tweets in the For You timeline of non-followers. This is good, as new people see your content. Also, if they enjoy your tweets, they’ll follow you.

Low engagement rates are a red flag when brands analyze your Twitter profile. It shows that people’s interest in your content is falling over time. It can also indicate you bought X followers, which is why you’re not getting any engagement. Brands won’t want to work with you if you have a large following but a low engagement rate.

3. Your Account’s Authenticity

An authentic account is valuable in the eyes of brands, as it indicates you have a credible profile. First, you must get X Premium, the platform’s subscription service. Your profile gets the iconic blue checkmark if you meet Twitter’s verification requirements.

This indicates:

  • There isn’t anything missing on your profile page.
  • You are an active user, i.e., you publish content and engage with other users regularly.
  • You verified the phone number connected to your account.
  • You don’t engage in any deceptive tactics.

In other words, it makes your X account brand-friendly.

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How To Increase Your Twitter Account Worth: 3 Ways to Add Value To Your Profile

How do you increase your Twitter account worth so brands pay more to collaborate with you? Use these three tips to add value to your profile.

1. Focus on Building Your Followers Organically

It’s tempting to take shortcuts like buying followers to make your profile look credible. However, you should avoid this, as most services provide bots or fake followers. As a result, you won’t get any increase in engagement despite the boost in your follower count. Also, brands can spot fake followers a mile away.

Organically growing your following is challenging on X, but it is worth the effort. How do you do this? For starters, focus on posting high-quality and valuable content. This gives people more reasons to follow you.

It doesn’t mean you only post original talking points. Not only is this challenging, but it is also time-consuming. It’s fine to repurpose other ideas as long as you add your takes on them.

For example, you can publish a popular topic in your niche into an infographic. This is far better than repeating the same content as everyone else.

You should also engage with your followers’ content. When you see an interesting post from your follower in your feed, repost it. You can also leave a comment or quote it and add your opinions. Start discussions with people in the reply section of your posts.

You should respond if someone mentions you in their tweet or comment. Having an engaged community helps you grow organically, reaching a larger audience.

2. Become a Thought Leader in Your Niche

It’s much harder to appeal to a wider audience, as everyone has different interests. Instead, pick a niche and focus on becoming a thought leader in this space. This means being authentic with your opinions and insights on X.

When people read your posts, they should feel the passion behind the words. This not only makes your content interesting but it also draws other users towards your profile.

You must post consistently, but not at the cost of quality. Your tweets should be well thought out and have a purpose. Talk about your values and share your stories. In other words, you need a unique story and voice to make your content appealing.

By becoming a thought leader, people will look up to you and await your next post. This makes you credible, which brands love, as your words and opinions carry weight among your followers.

3. Audit Your Twitter Profile

A Twitter audit helps you identify what isn’t working for your profile on this account. For instance, how do you know whether your followers like your content? You can look at your engagement metrics in your Twitter Analytics dashboard. If the average engagement goes down over time, it’s a sign to review your content strategy.

You can see if you’re posting at the right times, i.e., when your audience is online. It can show you if you’re using the right type of content to get your followers’ attention.

You also need to analyze your profile page to ensure everything is up-to-date. For instance, have you used the same profile picture since creating your account? Do you have a banner image? What’s in your bio? Do you use the pin post feature and regularly change the tweet you highlight?

Auditing your profile also helps you maintain a professional image. You can identify what’s missing and fix it immediately.

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FAQ: Common Questions Users Have About How Much Is My Twitter Account Worth

Here are a few FAQ people often ask about Twitter account evaluation:

Will Twitter pay you when your posts go viral on their platform?

No, Twitter doesn’t pay users for viral content. However, you can earn on X when your posts go viral by joining the Creator Ads Revenue Sharing program.

If you enter this program, X gives you a cut from the impressions the ads receive in your comment section. You need to get X Premium or Premium+ to be eligible to join this program.

How can you earn from your Twitter posts?

You can earn from your Twitter posts if you have a sizable following and good engagement rates. Contact brands and find out if they want to collaborate with you. They often offer paid posts to promote their products and services.

Another option is to join X’s Creator Ads Revenue Sharing program to generate money from ads in your post’s comments.

You can start a Creator Subscription and get your followers to subscribe to you for exclusive content. The platform also lets people send tips directly to you.

How much can you earn as an influencer on Twitter?

There are no limits to how much you can earn as an influencer on Twitter. You need to have a valuable account to collaborate with brands. You can also use the platform’s services to generate revenue from your followers. Ultimately, how much you earn depends on how effectively you use these tools.

Prevent Your Posts and Likes From Tanking Your Twitter Worth With TweetDelete

By following this article, you can finally answer the million-dollar question — how much is my Twitter worth? Focus on building an engaged community and post quality content to add value to your profile. This way, brands will reach out to you for collaborations.

People will go through your posts when you become popular on X. If they find anything controversial, insensitive, or offensive, they will share it with everyone. This isn’t good for your account’s value, as people will start unfollowing you. They may also block you, reducing your reach on the platform.

Even brands wouldn’t want to touch your profile with a ten-foot pole as this affects their reputation.

If you’re serious about earning from your Twitter posts, you must clean your profile as soon as possible. This means deleting older tweets that will change people’s perceptions of you.

This is why you need a third-party tweet deletion tool like TweetDelete. It helps you maintain your credibility by allowing you to find specific posts and remove them.

Deleting tweets is easy when you use the auto-delete tweets feature. Enter the tweets’ keywords, phrases, hashtags, and date ranges to erase. Once you set it up, this feature will clean your Twitter profile regularly.

There’s the mass-delete tweets feature, which lets you remove any number of tweets quickly. Similarly, what you like on Twitter can whip up a storm, especially if it’s something your followers don’t agree with. Even though the Likes tab is no longer visible, the post’s author can still share who liked their tweet.

TweetDelete can remove your likes from specific posts, preventing your profile from appearing in online controversies.

So, ask yourself, how much is my Twitter account worth if you can avoid these situations?

Use TweetDelete today to ensure your profile maintains its value!

Arnel Bagyaratnam

Arnel Bagyaratnam is an SEO writer for TweetDelete who is avidly interested in covering tech. Previously, he was a digital strategist for Holystoked, helping the company switch from an offline model to a hybrid store with a strong online presence. He also worked as a copywriter and SEO consultant for VERB Studio. An industrial engineering & management graduate, he spends his free time breaking and digging for music to dance to.

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