Engagement is one of the many factors the platform’s algorithm uses to determine what posts it should recommend to users. This is why knowing how to improve Twitter engagement can help increase your profile’s reach. However, as everyone is creating loads of content on X, what can you do to make your account stand out?
You don’t have to keep looking for solutions to increase Twitter engagement, as this article covers this topic extensively.
Table of Contents
What Does Engagement Mean on Twitter: A Brief Explanation
Before explaining advanced techniques, knowing what engagement means on Twitter is essential. Well, it is a metric that tells you how many times people on X interacted with your content. But what does the platform consider as a user interacting with your post? For instance, does it count as engagement when a person sees your post in their feed? Well, X considers the following Twitter interactions as a user engaging with your tweet:
- Click the post to enter the expanded post (formerly expanded tweet) view.
- Leave a reply or comment on your tweet.
- Tap the like button to leave a like on your content.
- Repost (formerly retweet) or quote the post.
- Opens the link you shared in the tweet.
- Follow your profile from the post.
- View the embedded media in the tweet.
- Click your profile photo in the post to view your account.
- Open the hashtags in your tweet.
In short, if users interact with your content in any way, the platform considers this activity as engagement.
What Is the Twitter Engagement Rate, and How Do You Calculate It?
The Twitter engagement rate measures the percentage of your target audience interacting with your posts. X calculates this figure differently compared to other social media platforms.
For the first part of the formula, the platform uses the engagement metrics in your profile. For the other half, it requires impressions.
This metric indicates how often users see your post in their feed or search results. It only counts organic views, i.e., people come across your content naturally. If users discover your post because of an advertisement, it doesn’t measure these views as impressions.
Due to a recent update, you can see the impressions or view count under every post. Earlier, you needed Twitter Analytics to see this metric for all your tweets. To calculate the engagement rate for your post, you need to do this formula:
(Engagement/Impressions) x 100
As you can imagine, it is a time-consuming process to do this manually for every tweet. The easiest way to do this is to check X or Twitter Analytics. You can get the following engagement metrics with this in-built tool:
- Engagement for every post
- Engagement rate per post
- Engagement rate over a specific period
Why Is Engagement Rate Important on Twitter?
Before explaining how to improve engagement on Twitter, you need to know why this metric is important. Tracking this metric can reveal a lot about your content and your audience. It gives you a measure of how popular or relevant your posts are among your target audience. Do they resonate with your content, or do they prefer to view posts from other people in your niche? To understand why engagement rate is essential, looking at it in the context of follower count is important.
The number of people following your account gives you a rough idea of how many people you can reach. If you get more people to follow you, your posts appear in the feeds of a wider audience.
When you compare engagement rate against follower count, it paints a different picture.
For example, your X profile has 500 followers, and 100 people engage with your post; this figure is incredible. It means you’re on the right path, as your audience loves your content. On the other hand, let’s say you have 5,000 followers and only 100 users interact with every tweet. It means you need to do something different, as your audience dislikes what you see from your profile.
As highlighted earlier, high engagement is favorable, as it gets the attention of X’s algorithm. The platform will serve your content to more users, even if they don’t follow you. Not only does this increase your reach, but it will also boost the engagement rate.
If a person visits your profile for the first time, they’ll notice the high engagement rate. This increases their trust in your account and its content, adding to your credibility.
5 Free Twitter Likes Strategies To Increase Engagement on X
Having and implementing solid plans is one of the best ways to increase engagement on X. While winging it can work occasionally, you won’t get satisfactory results in the long run. Let’s start with various free Twitter likes strategies you can use. Once you get the ground running, you can supplement it with paid campaigns for the ultimate engagement boost. Below is a list of tried and tested free strategies to grow your profile on X.
1. Boost Engagement and Get Real-Time Feedback With Twitter Polls
Twitter polls are excellent conversation starters and provide a wealth of information. Ask relevant questions, and your audience will be more than happy to provide their opinions.
You get real-time feedback and learn more about your Twitter target audience. For example, you can ask your followers whether they like deep-dive Twitter threads or short-form content. The results from the X Poll will let you know what your audience prefers to see from your profile.
You don’t have to always relate it to your content or niche. For example, you can ask your audience about favorite Christmas activities during the holiday season. Doing something different adds a personality to your online profile.
2. Identify When Your Target Audience Is on X
Your target audience may not always be on X, so you should know when to post. During certain times of the day, your followers are highly active. You need to know when they get their daily dose of what’s trending on X.
Posting your content during these periods will increase engagement as your tweets appear in their feeds. Let’s say you spend hours curating a Twitter thread and post it in the middle of the night. Most of your audience is sleeping, so they won’t see the tweet. Once they open X in the morning, they may scroll past your post as they catch up on what’s happening.
Several studies show you when to post on X to get more engagement. Use these as your starting points, as it may not work with your audience. With a few tests, you’ll know when to post to increase the number of likes and reposts.
3. Diversify the Links You Share in Your Posts
A common mistake people make on X is only posting links to their content. In other words, these URLs direct users to their websites, blogs, products, or services. This is a good practice; it can get more people to visit your content.
You’ll need to expand your URL-sharing game to become a trustworthy and authoritative figure on X. Try to include links to other people’s content, as this is a great engagement booster. For example, you come across a blog with incredible content relevant to your niche. Add a link to this blog in your post, and if you find the creator on X, tag them, too. This gets the attention of the author and your audience.
If the creator likes your posts, they will also repost it. How will this boost engagement? The people following the creator will see your content and check it out. Not only can you get new users to visit your website, but it also increases traffic.
Also, you can establish relationships with other content creators and industry leaders, which will help your profile grow.
4. Ask Your Audience To Tag Other Users or Retweet Your Posts
When you use this technique properly, you can boost your engagement metrics easily. However, you should be careful with this method. If you go overboard, it can turn people away from your content.
For example, you post motivational content every Monday as your first tweet. You can end some posts by asking your audience to tag people they know will benefit from your advice.
Similarly, let’s say your brand is hosting a sale next weekend, where people can get great discounts on your products. You can ask people to repost this post to spread the word to increase awareness about the sale.
5. Recycle Older Popular Content Occasionally
From time to time, you should go through your profile to find older content that was popular with your audience. Just because it was a while ago doesn’t mean it should no longer see the light of day. You can bring it to life again, which will increase its engagement.
It can be a time and effort-saver, especially when facing a creative block. If people miss your post the first time, this method can reduce the chances of it happening again.
You can also provide updates with this technique to ensure the content is still relevant. For instance, some of the links in the old post direct people to pages that no longer exist. When reposting this tweet, you can provide new URLs.
Engagement Marketing Campaigns on Twitter Explained
After you try out the above tips, you should also use the engagement marketing campaign on X. These campaigns increase your content’s reach and ensure a wider audience knows about your profile.
The posts you promote will appear in the timelines of potential customers who will find your content relevant. If your audience visits a profile of a person who posts similar tweets, your ads can appear on this page. Also, when people search for similar content or accounts, there’s a chance your post will be visible. You can choose where the promotional content appears when setting up the campaign.
There are two options when using this type of marketing campaign:
- You create a new tweet and boost it.
- You find older content and promote it.
The best part about using these campaigns is that you don’t have to pay for impressions. X only charges you if people engage with your content.
It supports several formats, ensuring almost no limitations to your creativity. You can include videos, images, and buttons on your website.
Once you set the daily and total budget, the platform will never exceed these limits. You don’t have to worry about unexpected costs with this type of campaign.
Bonus Engagement Tips: 3 Best Questions To Ask on Twitter
Another way to start conversations on X is to ask your audience relevant questions. You need to find ways to get your audience to engage with your content. It can help you gain traction and deepen your relationship with your followers. Below is a list of the best questions to ask on Twitter:
- Ask a question relevant to your content: The answers provided by your audience will provide deep insight. You can use this information to shape your future content.
For example, you’re considering using generative artificial intelligence (AI) for your marketing strategy. You can ask your audience what they think about generative AI. It will help you determine if you should take your content in this direction.
- Join a trending conversation with a question: Asking questions relevant to what is trending on X can also help increase engagement.
Let’s say you have a brand that sells cases for smartphones. On Earth Day, you can ask your audience if they want a case that uses eco-friendly materials.
- Ask big, thought-provoking questions about current trends: Thought leadership can help establish your expertise on the platform. What better way to showcase this than to ask questions relevant to your niche or industry?
For instance, you ask people whether generative AI will change how people use search engines forever. You can share your opinions in this tweet to kickstart the conversation.
How To Improve Twitter Engagement: Deleting Older Posts Can Boost This Metric
The above guides and tips show you how to improve engagement on Twitter. But, there is one more point you must know about increasing engagement. People will start checking out your older content as your account becomes popular.
In most situations, this is a blessing in disguise, as users may like what they see. However, if there is insensitive or controversial content, it can have the opposite effect. Your credibility can fall as quickly as it rises on X.
It is essential to review your older posts to ensure there isn’t anything people may consider as insensitive or controversial. But, this is no easy task, as X doesn’t provide a straightforward solution to find and delete such content.
Luckily, you can always trust TweetDelete to get the job done in a few minutes. Its custom filter can help you find these posts and delete them. There’s an auto-delete feature to remove content containing specific words, phrases, and hashtags. Also, you can remove your likes from any post to ensure your profile doesn’t get unnecessary attention.
With all these tips on how to improve Twitter engagement and TweetDelete, you can grow your profile like a pro. Start using TweetDelete today to sanitize your account and ensure it is ready to get thousands of followers on X!
