Everyone wants to know the secrets to how to make a tweet go viral. Cracking the code to virality gives your content that sweet engagement boost. The surge in popularity can act as a platform to generate interest for your future tweets, products, and services.
Although viral posts seem like the perfect example of overnight success, a lot goes on behind the scenes. Find out what it takes to get everyone’s attention on X, formerly Twitter, and become a Twitterverse sensation.
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What Are Viral Twitter Posts?
Viral Twitter posts are tweets that become extremely popular on X. They get people’s attention and quickly spread throughout this social media platform. Users keep engaging with such posts and also share them, resulting in a snowball effect.
Going viral gives your content and your profile a significant boost in visibility. Essentially, these posts shouldn’t only get the attention of users who follow you but also that of non-followers.
For example, your account on X has only a hundred followers. You publish a post, asking people to leave a comment. You’ll select a random user’s reply and give them the latest iPhone for free as you have an extra device.
When you check X after several hours, you notice your tweet has thousands of replies, likes, and reposts. The number of people following your account also increased substantially. This is an example of a viral post.
Users want their tweets to be extremely popular because of all its benefits. Imagine a single post bringing in tens of thousands of followers to your account. Or, if you have a website, you get a 10x increase in visitor traffic, all from one tweet on X.
Basically, viral tweets give you better results than Twitter ads and are incredibly cost-effective.
How Many Views Is Considered Viral on Twitter?
How many views is considered viral on Twitter? You can’t solely use engagement metrics to judge a tweet’s popularity. For example, if a tweet gets 1000+ likes and 100 comments, does this mean it went viral?
It depends on the number of followers the publisher has on the platform. If 10,000 people follow this individual, you can’t say the post went viral. On the other hand, what if the publisher has no followers or at most 100 followers? In this case, it is a viral post.
Simply put, for a tweet to be viral, its engagement metrics must significantly outperform the account’s follower count. In other words, the post has to reach not only your followers but also a large number of non-followers.
How To Go Viral on Twitter: 4 Tricks You Should Use Right Away
The good news is anyone on X can become the talk of the Twitterverse. All you need to do is follow the four tricks in this guide on how to go viral on Twitter.
1. Analyze and Learn From Other Viral Posts
There are plenty of viral posts on X to analyze and learn from. Taking a closer look at such tweets will give you a lot of insight into their success.
For instance, was a post popular because the author discussed a relatable problem and provided a simple solution? Is humor the main reason people can’t stop sharing the tweet?
Review the introduction and understand how publishers get people’s attention on this platform. Use the knowledge you acquire from these posts as inspiration for what you should do with your viral content.
2. Stay on Top of Trending Topics
As the name suggests, trending topics are what’s popular on X. Since everyone in the Twitterverse is talking about the same things, joining these conversations can help with virality. However, this doesn’t mean you jump on every trend you find on X’s Explore page.
Instead, you need to know what is becoming popular and get on top of the viral trend quickly. Don’t forget to include relevant hashtags! The faster you move in this space, the more likely a larger number of users will see your content. Otherwise, other creators will get the majority of the attention, and you’ll have to compete for scraps.
3. Stand Out From the Rest by Being Authentic and Different
It’s no surprise that people will try to replicate the success of other creators on X. They may create templates of viral posts or cover similar topics in the hope of becoming popular.
The downside of this practice is people will quickly become bored of seeing similar content in their feeds.
Instead, you should focus on being authentic and different on this social media platform. Your content must allow your personality and tone to breathe. It should be an extension of your voice.
In other words, the content should feel natural, not like you’re trying your best to become an internet sensation. Remember, there are millions of people imitating Michael Jackson’s dance style, but there will only be one Michael Jackson.
4. Keep Engaging With People in the Post’s Reply Section
If you analyze X’s algorithm, you’ll notice one thing—the platform prioritizes conversations in the post’s reply section. This is what you need to do to ensure your tweets appear on non-followers’ feeds.
Remember, the platform shows posts from followers and non-followers in the For You timeline. Don’t just call it a day after you publish your tweet. You must engage with the people in the reply section to keep the discussion alive. Not only will more users leave comments, but X will also give your post the much-needed boost.
Monitor the reply section in your post and jump in when necessary. Try to be personal and genuine in your responses.
How To Make a Tweet Go Viral: Implement These 4 Tips
How to make a tweet go viral on this social media platform? Below are four tips to increase the likelihood of getting everyone’s attention on X.
1. Timing Is Everything
You need to publish your post at the right time to maximize the levels of engagement your tweet receives. Think about it—if you publish your tweet when your followers are offline, who will see it? You need that initial engagement boost to start appearing in non-followers feeds.
First, you must know when your target audience is active on this social network. The easiest way to do this is to refer to the engagement metrics of your older posts. X or Twitter Analytics can help you with this task.
Third-party tools, like Buffer and Hootsuite, also provide this information. You need to find patterns in your data to decide when to post. There are also studies that tell you the best times to tweet. You can use their data as a starting point to figure out your publishing times.
Another thing to consider is your target audience’s location. You can always schedule your posts if they live in a different time zone. This way, you can ensure the tweets go out when your audience is active on X.
2. Focus on the Tweet’s Hook
A hook is essentially the first few sentences of your post. This technique ensures that your target audience’s attention is on your tweet.
X sandwiches your content with other posts in every user’s timeline. If you don’t get the reader’s attention, making your tweet go viral is next to impossible.
Imagine your post is a newspaper, and you need to create a headline that makes people sit up. Common techniques for ensuring users focus on your content include anecdotes, statistics, quotes, and questions.
Controversial statements can also have a similar effect. However, this technique can misfire, so you need to be careful.
3. Craft Engaging and High-Quality Threads
Twitter threads are popular on this social media platform because they allow you to circumvent X’s character limit. They allow you to freely express yourself without unnecessarily cutting your content. You can also dive deep into topics you’re passionate about and showcase your expertise.
Pay close attention to the first few lines in your thread, as this portion is the attention grabber. You should clearly explain the various talking points in the other parts of your thread. One option is to convey one point per post. Always ensure you don’t have a wall of text in your threads so people don’t lose interest.
Using bullet points can help you concisely share your thoughts. Include emojis, GIFs, and images to help your series of posts stand out.
4. Relatability Goes a Long Way
Relatability is essential in helping your content go viral on X. People feel connected to your posts, which increases the likelihood of them engaging with your tweets. Otherwise, they will just scroll past your tweets.
There are several ways to make your content relatable to a wider audience. Including personal experiences relevant to your niche is an excellent starting point.
For example, imagine you have been running a successful business for over a decade. You could discuss your struggles while starting your brand in one of your posts.
Or, you explain how your business adapted to technological advances to improve customer convenience. Storytelling is another element in making your content relatable.
The other option is to use social listening tools on Twitter. This technique gives valuable insights into your target audience’s opinions and views. You also discover their pain points. Use this information to craft personalized social media content.
TweetDelete Is the Solution To Posts That Can Go Viral for the Wrong Reasons
A viral tweet can become your stepping stone to success on Twitter, both as a creator and a brand. After you become popular on this platform, you still need to continue doing what you’re doing. The after-effects of going viral on X can wear off and normalize your engagement metrics.
Twitter posts can also go viral for all the wrong reasons and have the opposite effect on your credibility. Controversial statements, edgy tweets, and offensive content can sabotage all the hard work you put into your account and content.
What’s even worse is how your older posts can reflect poorly on you. Fortunately, you can ensure you never have to deal with such situations by using TweetDelete. With this powerful third-party tool, you can protect your X account from unnecessary online backlash.
First, you must use the custom filter, which helps you locate specific posts from your account. The next step is to remove these tweets with the mass-delete tweets feature. This utility has no restrictions on how many posts you can delete in one go.
There’s also the auto-delete task, which allows TweetDelete to work its magic in the background. While you focus on creating high-quality posts, this utility automatically deletes specific posts. You control what it should remove by providing specific keywords in controversial tweets.
Remove reputation-damaging posts with TweetDelete and get the best results from this “How to make a tweet go viral” guide.
