A successful Twitter Ads campaign can reach millions of users and help achieve your brand’s goals. However, this isn’t easy, as you must dedicate time and deeply understand advertising on X, formerly Twitter. In situations like this, it’s a good idea to hand over your social media marketing to a Twitter Ads agency.
However, before you commit to getting assistance from third-party services, you’ll want to know if this is a good idea. What should you keep in mind while evaluating who to hire?
Moreover, which X ad agencies can you rely on to help your brand take the next step on Twitter? The sections below answer these questions and also go deeper into this topic!
Table of Contents
4 Ways Twitter Ads Consultants Can Help Your Brand
Working with Twitter Ads consultants can help your brand in the following four ways:
- Experienced marketing professionals will handle your account: It takes a lot of time and considerable trial and error before you get excellent results from X ad campaigns. When you hire an X ads agency, you get marketing experts who know how to get the results you desire. This lets you focus on other aspects of your brand, such as creating quality content.
- Make the most of your marketing budget: A marketing agency will know how to use your advertising budget efficiently. They’ll choose an appropriate campaign and bidding budget to get you satisfactory results while following your requirements.
- Understand your target audience through data: X gives you adequate data about your target audience when you run marketing campaigns. However, spotting patterns to understand your audience is challenging for the untrained eye. An X Ads agency will sift through your advertising data and see how your target audience responds to your content. They’ll use this information to improve the effectiveness of your campaigns.
- Cost-effective as you don’t need to hire marketing professionals or use third-party tools: If you want X Ads to work properly, you need a team of business marketing experts and tools. This can quickly become expensive in the long run. With an ads agency, you’ll get dedicated experts who use powerful tools under a single package. This frees you to allocate additional resources to where it matters the most.
3 Tips To Consider While Hiring a Twitter Ads Agency
Here are three tips to consider when hiring a Twitter ads agency for your brand.
1. Look at Experience and Results To Find the Right Agency
Don’t assess agencies solely based on their experience. Sure, it is a good sign that a company has been helping its clients with X advertising for years. But this doesn’t paint the whole picture.
For instance, how many clients are happy with the agency’s marketing results? The answer to this question is meaningful as you learn about the advertising consultant’s marketing effectiveness.
For example, one company has seven years of experience and hundreds of happy clients. There’s another agency with 20 years of experience and only a handful of satisfied customers.
Working with the first company is better in this situation, as you’ll get better results from your marketing campaigns.
2. Go Through the Reviews From Their Previous Customers
What do the Twitter marketing agency’s previous clients say about them? Are the reviews mostly positive? What were the experiences of the agency’s clients?
You can learn a lot by going through the reviews of the X ad agency. Multiple websites, such as G2 and Clutch, give you this information. Another option is to check out the ad agency’s LinkedIn profile. Do their former clients endorse the agency?
It gives you an idea of what to expect. For instance, you can see what kind of businesses they’ve worked with. The negative reviews highlight the company’s shortcomings, making evaluating the right agency for your brand easy.
3. Ask Questions To Learn More About Their Advertising Processes
Your goal should be to get as much information as possible about the X Ads agency. Do they have a step-by-step strategy to help you achieve your goals? Do they personalize their processes according to their client’s requirements?
What tools will they use to learn about your target audience? How will they identify if their campaigns are working or not? Will you get regular reports about the advertising campaign on X?
Finding the answers to questions like this shows what working with the agency is like. You also know what to expect from your marketing campaigns after they take over your X Ads account.
3 Best Twitter Ads Agencies You Can Work With
Researching about the best X Ads agencies is essential, as you’ll learn about these companies. But who should you start with, as several businesses offer these services? You can use the following list of the three best Twitter Ads agencies.
1. Disruptive Advertising
Disruptive Advertising knows X Ads like the back of their hands. They focus on developing advertising strategies to help you hit your goals on Twitter. The agency Twitter ads will increase your reach by optimizing who you target on the platform.
They’ll test various strategies to see what works best for your advertising campaigns. The call-to-action (CTA) they include in your posts will get your audience’s attention.
Moreover, they’ll set up the platform’s targeting controls to ensure your X ads reach the right audience. The agency has loads of positive feedback from its former and current clients.
2. SmartSites
SmartSites is an excellent starting point if you’re looking for a reliable X Ads agency. They specialize in creating a social media strategy based on your target audience and Twitter advertising goals.
The agency offers social media specialists who will work with you to get better results from your X ad campaigns. You’ll get assistance on strategies, content creation, and more. The business provides reports to use as a reference to ensure your Twitter account is moving in the right direction.
They offer multiple plans based on what services you want to use.
3. Taktical Digital
Taktical Digital understands what it takes for your ad campaign to stand out and get your audience’s attention on X. They are an official Twitter partner and provide an in-house team to advertise your brand.
They use data to craft strategies and make the best decisions for your business. When you approach them, the agency will understand your requirements and create a plan of action. You can relax as they monitor the campaigns, identify what’s working, and discard the rest.
Finally, you get detailed reports so that you have a clear understanding of X Ads for your brand.
FAQ on Twitter Ad Agency
In this section, you’ll find answers to questions about working with X ad agencies:
How can I give an agency access to a Twitter ad account?
You can give an agency access to Twitter ad account by following these steps:
1. Go to ads.x.com or ads.twitter.com, and left-click your ads account name in the top bar.
2. Open the Edit Access To Account menu and left-click the Add Access button. You’ll see two text fields appear on your screen.
3. Enter the username or display name of the X ads agency.
4. Left-click the No Access button and choose an appropriate access level. The role you assign here determines what the agency can do with your Twitter Ads account.
5. Click the Save Changes button to allow the X Ads agency to manage your profile.
What mistakes should you avoid when choosing an X Ads agency?
You should avoid the following mistakes when choosing an X Ads agency:
• Forgetting to research the agency, their marketing results, case studies, and reviews before contacting them.
• Setting unrealistic and unachievable expectations, especially during a short period.
• Being unsure about your goals with X Ads.
• Prioritizing cost over everything else.
What can you expect when you work with an X Ads agency?
Here’s a list of what you can expect when you work with an X Ads agency:
• A personalized plan based on your Twitter goals.
• Clear and transparent communication about what’s going on with your ads account.
• Utilizing advanced targeting parameters to ensure your ads are visible to your target audience.
• Creating high-quality and original ad copy for your advertising campaigns.
• Monitoring the campaign’s performance and optimizing it to get better results.
TweetDelete Can Stop Your Posts From Affecting Your X Ad Campaigns Negatively
When you pick the right ad agency to work with, you’ll see a significant difference in your advertising campaign’s performance. Thanks to their data-driven strategies, you’ll easily reach hundreds of thousands, even millions, of monthly users.
While you hand over your Twitter Ads account to an agency, you must focus on what’s on your profile page. The campaigns bring in new visitors who are curious to learn about your brand. However, they may not tap that Follow button if they see offensive, harmful, controversial, or insensitive tweets.
In the long run, more Twitter users will stay away from your profile than join your follower list. However, cleaning your older tweets is difficult, as the platform can’t delete multiple posts simultaneously.
With TweetDelete, you don’t have to worry about your older posts, as it’s a straightforward process to remove them. The auto-delete task makes this easy, removing posts using keywords, date ranges, and hashtags to find specific tweets.
There’s also the mass-delete tweets utility, which can remove multiple tweets from your profile page.
If you’re switching to a professional account, use this tool to delete all your tweets and get a fresh start.
Use TweetDelete today to get the best results when working with a Twitter Ads agency!
