Following other users on X, aka Twitter, is essential to curating your experience on this social network. This platform is a great source of information and inspiration for all niches. According to Elon Musk, the current owner of X, this platform has over 500 million monthly active users. As a result, it is quite a challenge to find and follow the best Twitter accounts.
This guide takes you on a journey through the Twitterverse by showing you which profiles post amazing content. It explains how X decides what should appear in the trending section. You’ll learn about various techniques you can use to grow your popularity and feature in lists like this one.
Table of Contents
What Are the Best Twitter Accounts To Follow: 7 Profiles With Enriching Tweets
Knowing who to follow on X can make a world of difference, especially in what you see on your feed. The platform uses this information and several other factors to recommend other people’s profiles. So, what are the best Twitter accounts to follow?
Below is a list of seven popular users who post high-quality and engaging content on X regularly.
1. Harvard Business Review
If you’re a business professional, you need to follow Harvard Business Review (@HarvardBiz). This account shares links to their articles, which cover various topics in the business and management domains.
You’ll often come across thought-provoking content with valuable insights from various industry experts. There are pieces about emerging trends in numerous niches, ensuring you’re up-to-date with the latest developments.
Harvard Business Review is an excellent starting point if you want real-world tips and daily inspiration while scrolling on X.
2. Adam Grant
A professional organizational psychologist, Adam Grant (@AdamMGrant), is an active Twitter user. He provides deep insights about life, motivating you to take action.
His content on X usually focuses on human behavior and work culture psychology. There’s a lot of interesting titbits about these topics. He constantly asks questions about traditional lines of thinking and challenges them with his viewpoints. Also, the information he provides is practical, i.e., you can apply it in your day-to-day life.
You can consider him a famous thought leader on this social network.
3. Lifehacker
Following Lifehacker (@lifehacker) on X is fun, as your feed will have tips to improve every aspect of your life. Some are hacks about familiar topics, boosting your productivity significantly. Others are tips about financial advice, technology, and everything else under the sun.
There are reviews about various apps and products, how-to guides for almost anything, and even advice on developing your career. You don’t have to be an expert on a specific topic to understand their content.
Everything is in bite-sized information, which is easy to digest, regardless of your expertise on the topic.
When you read what Lifehacker has to offer, you always come out with practical knowledge. They always translate into real-life skills, which will be handy now or in the future.
4. Nature Is Amazing
The For You timeline, which uses X’s algorithm to recommend posts, can become overwhelming over time. Fortunately, you can give yourself a break if you follow Nature Is Amazing (@AMAZINGNATURE).
As the name suggests, this account posts about nature. Almost every tweet contains a video that will melt your heart. If you want to laugh or enjoy the eccentricities of various animals, you’ll love seeing their posts.
5. Merriam-Webster
If you want to add new words to your vocabulary, check out Merriam-Webster’s (@MerriamWebster) account. Every day, there’s a post about the word of the day.
Sometimes, these words are relevant to the latest trends. Every post is informative, and you’ll have a lot of fun as you pick up new words.
6. Ann Handley
An expert in the digital marketing niche, Ann Handley (@annhandley) posts a wealth of information on her profile. It covers everything about digital advertising, from content to B2B marketing. Her invaluable information will take your marketing skills to the next level.
She makes the subject of marketing easy to understand and follow, irrespective of your grasp of this domain. It’s not surprising that her reach on X continues to grow with each passing day.
7. NASA Webb Telescope
When NASA launched the James Webb Telescope in 2021, there was a lot of anticipation about the images it would capture. It was a significant improvement over the Hubble Telescope. Remember, NASA sent the Hubble Telescope to space in 1990.
The space agency created a new account for the James Webb Telescope (@NASAWebb) to provide daily updates.
Even the initial images from the new telescope didn’t disappoint, as they showcased its potential. Follow this account if you are looking for pictures from space that can become your next wallpaper.
You get stunning pictures in your timeline, and you get to learn something new regularly.
Top 5 Twitter Users With the Highest Number of Followers
When you compare X to other social media platforms, you’ll notice this network has fewer users. However, this didn’t stop a handful of users from getting millions of Twitter followers. Who are they? The list below highlights the top five Twitter users with the highest number of followers.
1. Elon Musk (170+ Million Followers)
Elon Musk (@elonmusk), who bought X for $44 billion, has the highest number of followers on this network. He easily gets millions of views whenever he posts anything on this social media platform. While he can be a polarizing figure, he is also entertaining.
2. Barack Obama (131+ Million Followers)
The former president of the U.S., Barack Obama (@BarackObama), held the top spot for several years. Elon Musk only overtook his follower count in March 2023.
He posts regularly about his wife while giving glimpses into his thoughts and life as an ex-president. He tweets a list of his favorite music, books, and movies every year.
3. Justin Beiber (114+ Million Followers)
The Canadian pop star Justin Beiber (@justinbeiber) has a large fan base on X despite not being a regular tweeter. His posts are mainly about his music, tours, and collaborations. If you enjoy listening to Justin Beiber, add him to your Following list.
4. Cristiano Ronaldo (110+ Million Followers)
A mega star in the soccer world, Cristiano Ronaldo (@Cristiano) takes the fourth spot, thanks to his incredible follower count. He posts about his achievements, both at club and international levels.
You’ll see several promotional posts, as he is among the few athletes who transcended sports to become a global phenomenon.
5. Rihanna (108+ Million Followers)
Entrepreneur and pop star Rihanna (@rihanna) comes in a close fifth in this list with more than 108 million followers. Like Justin Beiber, she also doesn’t post regularly on the platform.
However, if you like her products and want to know about the next launch, follow her on X.
What’s Trending on Twitter: Understanding the Inner Workings of X’s Algorithm
If you want to know what’s trending on Twitter, you only need to check out the Explore page on X. The Trending tab on this section shows you the top 29 hottest discussions on the platform. You’ll see personalized trends on the same page in the For You tab. But how does X decide what should appear in this list?
This social media platform uses its algorithm to do all the heavy lifting. Although there are millions of trends worldwide, X doesn’t display everything. It determines what is relevant while removing others from the list.
One of the filtering mechanisms is to look at the account’s age and follower count. If the profile is new and doesn’t have many followers, the platform discards the user’s post. Similarly, it also keeps an eye out for tweets with expletives. As hundreds of millions with different preferences and tastes use X, the algorithm removes such posts.
The platform also considers the location of the trend. For instance, what is popular in the U.S. may not be trending in Australia.
After an intensive scoring and ranking process, it displays the trends to its users.
The platform monitors these discussions to see how people engage with them. Do the users check out the trends or don’t engage with them at all? This feedback helps the platform improve its algorithm and models and improve what you see in the Trending section.
How To Have the Best Twitter Account: 2 Tips To Get Started
Do you also want your profile on X to feature in lists like this? Well, you can’t emulate what celebrities do, as they are outliers on this platform. How to have the best Twitter account? Below are two tips you must incorporate while posting on X.
1. Don’t Be Afraid of Replying To Trending Posts and Tweets From Popular Users
Replying to a trending post or tweet from popular users is an excellent technique to increase your visibility. Hundreds of thousands, if not millions, of people will see these tweets. You might as well post a comment and see what happens.
Sure, it can be scary to do this the first time. But once you do it, you’ll know there is nothing to worry about.
The trick is not just posting a reply and hoping people will see it. You need to ensure it is relevant to the conversation. Add value to the discussion by showcasing your expertise.
Or post something funny to get people’s attention. Also, you’ll need an X Premium subscription, as this boosts your reply’s visibility in the comments section.
2. Post Regularly To Ensure Your Followers Don’t Miss Your Tweets
The more followers engage with your tweets, the more they’ll see your posts in their timeline. Although X has a daily tweet limit of 2,400 posts, this doesn’t mean you should try to hit it.
For starters, it is humanly impossible to tweet 2,400 times daily, which is 40 posts an hour. On top of that, your followers won’t appreciate it if every other post is from your account.
The trick is to find the balance when it comes to posting regularly. Start with 2 – 3 times every day for a week or two. Increase it by a small amount and see if it has a positive or negative impact. Once you find the limit, stick with it.
Increase Your Odds of Appearing in the List of Best X Accounts With TweetDelete
Follow all the accounts in this list and see how it transforms your timeline. You’ll also see a significant difference in the accounts X recommends you follow.
Did you know you can also appear in these lists for all the wrong reasons? This happens when there’s something controversial or offensive in your account. It can also occur if there is a massive mistake in your tweet.
Decrease the odds of this happening to your profile with TweetDelete. The auto-delete feature removes any post with specific terms and hashtags. You can also set the date range to delete your older posts regularly.
If you want a customizable solution, there is the bulk-delete tweets function. Use the custom filter to find and remove specific tweets with a single click.
You can also use the like remover if you liked something controversial in the past.
Start using TweetDelete today so that you appear in lists of the best Twitter accounts for all the right reasons!
